PSP Darts Masters Returns
At a time when the live events industry is being reshaped by technology, talent pressures and the need for deeper collaboration, PSP Darts Masters has returned not simply as an industry social, but as a live demonstration of where events are heading next.
Hosted at PSP’s headquarters in Kings Norton, Birmingham, the 2025 edition marked more than a competitive day of darts. It became a gathering point for agencies, suppliers, and production specialists to experience new ideas, new technology and, most importantly, each other, while celebrating PSP’s 25th year in the industry.
Often described as PSP’s take on Alexandra Palace, ‘The Tech Tavern’ - PSP’s HQ - was transformed into a fully realised arena environment. Attendees entered through a bespoke LED tunnel, competed on a custom stage backed by a 19-metre ROE LED wall, and were surrounded by immersive lighting designed to mirror the scale and energy of major live productions.
But the technology was only part of the story.
PSP Darts Masters was intentionally built around the people who make live events happen every day. Freelancers, agency teams, suppliers and production partners came together in a setting that encouraged conversation, idea-sharing and collaboration, rather than pitches or panels.
Over 100 people from Teams across the industry, including Top Banana, Emota, GES, Spiro, The Collective and others, took part, supported by a wide network of suppliers who helped bring the experience to life, including Crewsaders, Five Star, CES, Concept Furniture International, Flow Design and Build, Yardbirds, Birmingham Brewing Company, Aurora and SSL.
One of the standout moments of the day was a showcase from Arbor Studios, who presented Potamus, an interactive, AI-driven content platform that hints at how audience participation could evolve in future live experiences. Designed to generate continuously rolling, music-responsive visuals or personalised delegate content in real time, Potamus demonstrated how creative freedom and technology can combine to create more meaningful, memorable moments at events.
The event also reflected PSP’s wider commitment to global collaboration through its involvement in the AV Alliance, enabling the business to share ideas and discover emerging technologies from partners around the world.
While competitive darts and festive energy ran throughout the day, the underlying purpose was clear. PSP Darts Masters is about creating space for the industry to come together, test ideas, celebrate the craft and reconnect with why live events matter.
As the sector continues to evolve, events like this are becoming increasingly important, not as showcases of capability, but as platforms for connection, experimentation and shared progress.
Managing Director David Woodcock: “The PSP Darts Masters is a fantastic way for us to bring down the curtain on what has been an amazing 25th year. We get the chance to push the boundaries of production and showcase new technology and ideas, whilst having fun and celebrating with our clients, suppliers and the team. We are incredibly lucky to have the support from so many freelancers and suppliers to make this event happen."
A huge congratulations goes to GES and their team ‘Let’s Get Ready to Rumble’ for being crowned this year’s PSP Darts Masters Champions 2025!
