The London Business Forum held a unique event at Fabric nightclub in London. Over 200 guests attended a presentation by Kevin Roberts CEO of Saatchi & Saatchi on "Lovemarks".

The event posed a number of technical challenges. 2 x 8' x 6' rear projection screens were used to show graphics, video and live camera. The set was designed to fit in to the nightclub environment. For the lighting 10 x LED batons and 10 x LED parcans were used to compliment the in-house system. For the sound a seperate Nexo system was used. 2 x cameras were used for live relay and to record the event.

The afternoon also saw a performance from Saatchi & Saatchi's girl band - The GUM Girls.